Packaging+Experts

=**How Packaging Affects Branding**=

We all receive products in some kind of packaging. Somehow today's packaging has been taken as an important part of the product itself all across the world. But do you know how bad it could be if you haven’t got the right packaging requirements as recently "a 79-year-old woman has suffered third-degree burns in her pelvic region when she accidentally spilled McDonald hot coffee in her lap? She put a legal notice of not showing any caution on the coffee cup and a New Mexico civil jury awarded $2.86 million to her by McDonald".

Marketing experts found that being a brand owner you only have seven seconds to make a first impression to either gain or lose a customer. This is how long it takes to chase a customer strolling in the market. it was found that if once you failed to impress your targeted customer at first impression, No matter how much charming or great your sales pitch, It means no value for him to buy your product.

Somehow it’ll make you wonder to know that packaging is not only about to secure your product during shipment instead it is associated with the each and everything about your brand. Here let’s have two minutes to know packaging affects branding.


 * Product Branding:** branding is not only about a product; instead it represents the entire company. It's about personalizing the product by giving it a name to have a unique identity and recognition in the society. It similarly behaves as a company owner gives a unique name for their products to facilitate their distinction from the relative competitor’s products. Depending on your knowledge, Word "brand" is originated from the Norwegian word "Brandt" which means to burn. As in the beginning, farmers were used to marking some identification on the body of their livestock to have some differentiation in between their possession.




 * Brand loyalty:** It's not about to throw packaging once at the first time, instead there is some product whose packaging becomes a part of consumer cloth or sometimes it becomes a measurement for others to weigh your attitude and living style. Such as cigarette packaging needs more brand loyalty as used at least 20 times by a smoker.

So if you’re interested in getting more loyalty for your brand. It's the packaging; you must have to use purely manufactured and highly designed packaging for your product which is capable of walking with your customers. Because if once your customer gets loyal to your brand then there's nothing to snatch that customer for your side. Don't go for our words as In USA mostly persons start smoking in 16-24 years old and only 10% smokers change their brand while the reaming 90% customer walks with the same brand till death.


 * Being Secure From Shipping Hazards:** you spend your all precious time, money, and effort in making your product packaging highly eye-catching and clever for customers but what if your packaging doesn’t do its basic job and didn’t capable of protecting your products during shipment to their destination. As small business owners lost millions on a yearly basis in case that they have received a damaged product during shipment. Similarly, when your customer received damaged product or a dull surface product due to colliding with each and other, the customer would never like to come back to your business for another order.

So remind before you start the visually aesthetic of the packaging for your brand, product packaging should also be capable of securing your product for shipment to their destination. For example, Vacuum packaging might be too secure for your brand's product especially will be referred to protect high technology products such as Mobile phone, camera, etc.


 * Being Creative With A Unique Appearance:** we watch Apple's phone, tablets and computers as one of the leading electronics brands in the market with highly cost. From the sleek and subtle curves, they have taken the most challenging risk with their packaging. Of course, it's impossible to define exactly what kind of packaging makes your product genius piece among the other entire product brand place on the retail shelf. But Litmus test proved that you don't need a brand name on a packaging instead a creative packaging with a unique appearance itself is a brand.



So try to make your packaging a clearer face of your actual product itself. For example, it's not only about to every time go with a square or spherical packaging box. How about to come up with a beehive shape box when you're selling honey? It definitely grabs customer attention and proved benefited from increasing your sales ratio.


 * A Good Brand Clearly Speaks All To Its Consumer:** Today your busy customer is looking for product services more than the product itself. Thus, your brand should have a little bit different from the others. it should be capable to speaks all to its consumers. you can use product packaging to directly speak all about your brand such brand slogan, brand name, working experience, cautions, manufacturing & expiring date, ingredients, price, legal requirements and most importantly reorder details. It also helps a brand to appreciate its customer.



This stands out from the herd can be a curse rather than a blessing. If you're competing in the market, where everyone seems to be going in one direction with the luxury packaging to find leading brand. You must have to use packaging for your brand awareness to the people as it is found that 40% of the consumer directly uploads the images of buying products on social websites such as Facebook, printers, twitter, etc. But somehow you're very helpless in getting a packaging expert which mainly understands different between an impressive product packaging and ugly packaging hoarder.

But mostly people tend to contact with the online packaging experts as they have assisted their international clients all across the world. So they know a lot about brand awareness and perfect packaging for the brand with its consumer psyche. **TheCustomBoxes.Com is an experienced packaging expert, proudly providing packaging and designing services from last eight years worldwide**. Their packaging industry features highly experienced packaging and designing staff as well as advanced electronic gadgets to invent latest pie boxes you want for your business.You can get highly **[|Custom Boxes from TheCustomBoxes.com]** on an affordable budget